
Sample sign
There is some stuff you need to know before jumping out and getting some web traffic on a stick.
For about $150.00 bucks and about 10 hours of labor you can get a ton of traffic to your website. Most bandit signs cost is in the range of $0.50 – $1.25 depending on size and color. And most of the time they will try to up-sell you for some stakes to stick them in the ground they cost about .10 cents to .50 cents each. I found that zip ties and roofing plastic cap nails work the best in most pole mounting applications, so if you happen to buy stakes, you shouldn’t need more than 25-40 tops.
But before you go and buy a ton of signs you need to check with the city ordnance where you hope to post the signs, to avoid possible violations maybe costing you big bucks in fines. Where I live in Las Vegas it is a free-for-all for the most part, and you can see that on every corner in the city. However many States like California will hunt you down and send you a ticket for up to a thousand dollars! This is how the sign got its name “bandit.” If you do screw up and happen to get fined and you are looking to make it hard on them to locate you, you can add privacy to your website domain for about $2.00, and they will need a court order to get your name from the hosting provider.
I have had some really good results with the signs; the biggest element working against you besides the weather is other people or “haters”, people that will destroy your sign so others can’t read it. The name of the game here is getting the sign in a good location and keeping the sign where it can been seen by others for as long as possible. Keep in mind, the first visit cost a dollar but a sign that brings you in 100 visits cost you one cent each. Making it an excellent value!
I have done three runs of 100 signs, the result I get is about fifteen thousand hits to my website. Your first and second day being the heaviest traffic days, I made anywhere from a $1200.00 to $6800.00 return on my original investment of my $250.00, the total cost all-said-and-done investment.
Investment list:
- Signs $148.00 bucks total cost with shipping.
- Zip ties and nails $32.00 bucks.
- Gas $62.00 bucks.
- Food and Coffee $28.65.
Some helpful tips:
- Use a phone number if possible. People will dial from the car, or write the number down.
- Check for weather, place them with a nice weather window, 7 to 10 days if possible.
- Use a domain that is very easy to remember, even if you have buy another name and redirect to the website you need them to land on.
- Make sure you website is fully monetized so you make the most money from the traffic, make sure your hosting is ready to revive heavy traffic.
- Try to avoid placing the signs on private property, at all cost. they get really grumpy and this is nothing but a headache.
- It is a good idea to get a friend to help, one driving and the other posting, this passes the time better.
Good story about this guy that dropped ten thousand bucks for 2 hits on his website.
I got in this massive argument with this guy one day. We had been working on his website for about 6 months and he was ready to put out 10k for 30 days for some road side sign advertisement in Las Vegas, and this type of advertisement is not cheap, let me tell you! This was the deal. He was looking at getting some real exposure on his website. So he went shopping for road side advertisement along I-15, my guess is about 10 million travel this freeway a week, but here is the problem. If you are trying to see the sign from the driver side, the sign location was 100 yards on the opposite side of the road about 60 feet in the air, in like the 10:30 position, and the sign was about 5 feet by 3 feet in this range, so it wasn’t very big. But he was so hung up on the core amount of people and that it was near the strip and so many people where going to cross its path, my thinking was that, it was either going to be more traffic than anyone was every going to see or nothing. To be honest the sign wasn’t located very well at all. As a matter of fact, being in Vegas I only seen it once. I thought it was very difficult to read with the colors and at that angle. Two people came to the website from seeing the advertisement, $5000 dollars a hit, I would be sick. You got to get one of these signs let me tell you! The money you make from just hanging there, is just gross!
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