When it comes to building profitable online websites and blogs, you need to first evaluate potential niche markets. You need to have a strict focus on your overall subject matter and content so that you can effectively target a specific audience. Generic, all -encompassing blogs are not only harder to market, but far more difficult to maintain. Choosing a niche market is exceptionally easy, and it all begins by evaluating existing competition, traffic, potential advertising channels, products and services that you can advertise and general demand. Gauging the amount of potential traffic will help you determine whether a niche is a viable option or not. You want to focus on evergreen markets that will be in demand for many years to come, rather than short term markets that are based on fads or time limited trends. When evaluating traffic potential, you want to determine whether you will be able to generate targeted traffic to your website, as well as the overall costs involved based on existing competition within the market. Consider markets such as weight loss, self help, relationships, or online business niches including work at home, job hunting, start up businesses or online marketing. One of the easiest ways of choosing a niche market is to investigate the number of affiliate products that are available online. Since you will be using these affiliate campaigns to monetize your blog, evaluating the number of products available for purchase will help determine whether a potential niche is sustainable or not. Why? Because the more products available in the open market, the more likely that the niche market is a viable one. These merchants have already done the market research for you!
The easiest way to get started in selectively identifying potential niche markets is to create a product swipe file of affiliate programs that you can join later on, and incorporate into your blog. We do this by browsing through the Internet’s largest digital product marketplace, www.ClickBank.com
Here’s what we’re looking for:
- Desperate (hungry) Buyers
- Overall market size
- Available Products To promote
When it comes to building highly profitable blogs, one market that always produces results is the desperate buyers market. Desperate buyers are looking for an immediate solution to a nagging problem, the kind of problem that keeps them up at night desperate and struggling to find a way to resolve their dilemma. These groups of buyers are far easier to target because they are easy to identify and cater to since you already know what problem they are looking to resolve.
Once we begin looking at desperate buyer markets, we need to determine the actual market size, to determine overall profitability. We want to focus on markets that are consistently growing. When combining market size with the desperate buyers community, it’s important to consider that it’s always best to focus on a market with «continued problems» rather than a market who can solve their problem with a single product or service. This is because an important aspect to profitable blogging is in being able to consistently sell products to repeat visitors and subscribers that are added to our RSS feeds and newsletters. If a single product will solve the entire problem that your target audience is seeking help with, it will be extremely difficult to consistently monetize your website without having to scope out new prospects on a regular basis.