When we talk about presence building links, it should be something that you focus on. The best type of link building strategy you can employ is one that will focus on marketing and promotion and not just links. A lot of these activities can help to increase sales and brand your website in a positive light. You will have to do very little else if you perform these promotional activities efficiently.

Article Marketing

Article marketing is one of the most popular methods of website promotion and this is where you create and distribute content to article directories. It is a very powerful link building tactic and one that you should definitely use. Most people know about article marketing but believe it or not, very few people know how to do is successfully. Let’s say for example, that you write an article and submit it to ezinearticles.com.You will then get a link from that directory to your website and if the search engines don’t ignore it, you will get some link juice too. Now the average article marketer will use a piece of software and spin the article they submitted into dozens of different variations and then submit it to other article directories and get some links. Again if the search engines don’t ignore these links they will get a little more link juice.

It’s really simple isn’t it?

How about an alternative that will allow you to get links for some other websites too? If you want to stay ahead of your competition then the topic and the quality of your writing needs to be considered. A well written topical article is more likely to be taken from an article directory and placed on someone else’s website which means another link for you. Makes sense doesn’t it? When writing articles for article directories you should avoid writing articles on how to buy your products or services as such articles are not going to get the attention you require. Instead you need to write real informational articles that people want to read. Doing this will give you more options when it comes to getting links too.

Using HubPages and Other Social Media Sites

Squidoo and Hubpages are great places to publish your content too and the search engines seem to love them. I would suggest however that you don’t put junk on these websites and that you read the rules and know how the sites actually work if you want to leverage the links that they can give you.

What Good PR Can Do

Public relations can do wonders for your website and links. If you can get your story published, get radio interviews, or even email interviews, you will be adding to your website promotion. Press releases are a great way to get the word out about your website and if done correctly; can get you a lot of attention and links.

The Power of Affiliates And Viral Marketing

Anytime you can give someone else the HTML code to use to link to your website and product, the better. You at least know that your core search terms are going to be used. This is sometimes the normal approach used in affiliate programs where the affiliate will take your code and place it on their websites. Your website and product get a great deal of promotion and you get more links. You can use this same process for viral marketing. If for example you create a tool or plugin that you are letting people use on their websites for free they will take the code you give them which will include a link to your websites, place it on their website, and hey presto you get another link. Free promotion is great.

Marketing and Advertising For Link Building

Anything that you do to market or advertise your website has the potential to also create links back to your website and of course marketing and advertising can help to increase your profits too. So market your business and watch the links build themselves.

Reciprocal Links & Link Exchanges

Not so long ago SEO was all about reciprocal linking and link exchanges and this was a primary link building strategy. Today however things have changed and search engines won’t give your links the recognition you were looking for because they can see that they are reciprocal. Search engines also look at the quality of the websites that you link to too so you should make sure that you check the websites you are linking to as well. If you have to link to a website that you don’t really like then just use the “rel=nofollow” attribute on your link.

Good Reciprocal Linking Is OK

If you link to some excellent sources then there really is no harm in checking to see if they will give you a link too. There is no penalty for exchanging links and if you gain plenty of traffic and new readers you won’t mind the fact that the search engines have ignored this link.