All a membership site needs to attract and retain members is quality content with a high perceived value. The mainstay of many membership sites is simply a collection of articles, but you can increase the quality and value of your paysite by adding any of the following items:

  • Opinion and Reviews
  • Reports and Whitepapers
  • Audio or Video Interviews
  • Audio or Video Books
  • Current News
  • Audio or Video Clips
  • Scripts and Software Code (snippets or full code)
  • Digital Newsletters
  • PowerPoint Slide Shows
  • Spreadsheets
  • Plans, Schematics, and Blueprints
  • Checklists and Flowcharts
  • How-To Guides and Manuals
  • Multi-Part How-To Courses and Tutorials
  • Database information
  • Resource Lists
  • Downloadable Products (Templates, Software, etc.)
  • Calendar of Events
  • Polls and Surveys
  • PLR or Resell Rights products
  • A Forum
  • Physical Newsletters
  • Audio CDs
  • Video DVDs

There are paysites that charge their members $49 per month for just 3 or 4 audio interviews every month. The more content and variety of media you have inside your member’s area, the more you can justify charging your members. If your site is basically all text articles, you will have a harder time justifying a high monthly price compared to if you also mailed your members a DVD every month.

A monthly newsletter is a great way to dramatically increase the perceived value of your membership site. Members that receive a physical printed newsletter in the mail are also less likely to cancel a membership. Sending newsletters is extremely easy today compared to what it took several years ago. Today there are services like Best Printing Online (www.bestprintingonline.com) that you can simply upload your newsletter and mailing list to, and they will print it and get it into the mail going out to all your members.