Posts

How to Promote Your Website the Right Way

When we talk about presence building links, it should be something that you focus on. The best type of link building strategy you can employ is one that will focus on marketing and promotion and not just links. A lot of these activities can help to increase sales and brand your website in a positive light. You will have to do very little else if you perform these promotional activities efficiently.

Article Marketing

Article marketing is one of the most popular methods of website promotion and this is where you create and distribute content to article directories. It is a very powerful link building tactic and one that you should definitely use. Most people know about article marketing but believe it or not, very few people know how to do is successfully. Let’s say for example, that you write an article and submit it to ezinearticles.com.You will then get a link from that directory to your website and if the search engines don’t ignore it, you will get some link juice too. Now the average article marketer will use a piece of software and spin the article they submitted into dozens of different variations and then submit it to other article directories and get some links. Again if the search engines don’t ignore these links they will get a little more link juice.

It’s really simple isn’t it?

How about an alternative that will allow you to get links for some other websites too? If you want to stay ahead of your competition then the topic and the quality of your writing needs to be considered. A well written topical article is more likely to be taken from an article directory and placed on someone else’s website which means another link for you. Makes sense doesn’t it? When writing articles for article directories you should avoid writing articles on how to buy your products or services as such articles are not going to get the attention you require. Instead you need to write real informational articles that people want to read. Doing this will give you more options when it comes to getting links too.

Using HubPages and Other Social Media Sites

Squidoo and Hubpages are great places to publish your content too and the search engines seem to love them. I would suggest however that you don’t put junk on these websites and that you read the rules and know how the sites actually work if you want to leverage the links that they can give you.

What Good PR Can Do

Public relations can do wonders for your website and links. If you can get your story published, get radio interviews, or even email interviews, you will be adding to your website promotion. Press releases are a great way to get the word out about your website and if done correctly; can get you a lot of attention and links.

The Power of Affiliates And Viral Marketing

Anytime you can give someone else the HTML code to use to link to your website and product, the better. You at least know that your core search terms are going to be used. This is sometimes the normal approach used in affiliate programs where the affiliate will take your code and place it on their websites. Your website and product get a great deal of promotion and you get more links. You can use this same process for viral marketing. If for example you create a tool or plugin that you are letting people use on their websites for free they will take the code you give them which will include a link to your websites, place it on their website, and hey presto you get another link. Free promotion is great.

Marketing and Advertising For Link Building

Anything that you do to market or advertise your website has the potential to also create links back to your website and of course marketing and advertising can help to increase your profits too. So market your business and watch the links build themselves.

Reciprocal Links & Link Exchanges

Not so long ago SEO was all about reciprocal linking and link exchanges and this was a primary link building strategy. Today however things have changed and search engines won’t give your links the recognition you were looking for because they can see that they are reciprocal. Search engines also look at the quality of the websites that you link to too so you should make sure that you check the websites you are linking to as well. If you have to link to a website that you don’t really like then just use the “rel=nofollow” attribute on your link.

Good Reciprocal Linking Is OK

If you link to some excellent sources then there really is no harm in checking to see if they will give you a link too. There is no penalty for exchanging links and if you gain plenty of traffic and new readers you won’t mind the fact that the search engines have ignored this link.

Products to promote in your niche market

Once we have determined what desperate markets we are going to focus on, verified the market size, the third and final step in choosing our niche market is in identifying the number of products (as well as the types of products and services) available for that niche.

We are going to incorporate a series of affiliate campaigns and promotions within both our article content, external marketing campaigns as well as our actual blog’s layout. This means that you want to choose a market that offers an extensive number of high quality products that are likely to convert. When it comes to choosing products, there’s no specific formula or surefire strategy to consistently choosing winners, however there are a few things worth considering with every product or service you evaluate:

1: Quality of the Product

2: Saturation | Distribution of the Product

3: Commissions offered for selling the product

While it should be obvious, you always want to focus on promoting only top quality products. After all, you are attaching your name, reputation and overall brand to every campaign you create, and if you direct your visitors and subscribers to a product that is of poor quality, chances are they are not going to trust your future recommendations.

ClickBank is organized by main categories as well as sub categories that will help you chisel down into a niche to pull out potential affiliate products to promote. Just spend some time creating a swipe file of potential products that you can inject into your website, and create your affiliate links so that you can refer to them once we begin monetizing your blog. You will notice that with Clickbank, each product listing features specific information regarding its current stats.

This is what they mean:

$/sale: The amount of money you earn for every sale.

Future $: Average rebill revenue.

Total $/sale: Average total $ per sale, including all the rebills.

%/sale: The percentage of the product sale price that the sale represents.

%/refd: Fraction of publisher’s total sales that are referred by affiliates.

grav: The measure of how many affiliates are promoting the product.

For each affiliate paid in the last 8 weeks Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.

When it comes to choosing affiliate products to promote on my blog, I always stick with payouts ranging from $20 or higher per sale. It’s also wise to focus on combining single-sale products with a handful of recurring products, where you will be able to build up a monthly portfolio of recurring payments from membership and continuity websites.

You can use ClickBank’s built in search functionality to weed through existing subscription based products and service plans to identify the different options available to you based on your chosen niche. If you are interested in further evaluating specific products found within the Clickbank marketplace, I recommend visiting http://www.CBEngine.com or http://www.CBTrends.com where you can use their collection of information and data to properly assess a products potential.

For every niche market that you are going to promote, you will need to follow a simple process including:

1. Register domain names that represent each niche market and incorporate relevant keywords into both the domain and your blog’s title and article content.

2. Set up a new blog for every niche market you are planning on targeting and incorporate an autoresponder into your blog using www.CodeBanter.com (free plugin) so that you can begin building a targeted list of subscribers (for follow up campaigns and promotions).

3. Focus on building a list of targeted prospects via your RSS feed for EACH niche market that you are promoting.

4. Fill each blog with relevant content that incorporates your primary keyword phrases (within the content itself as well as each posts title)

5. Promote the website using free traffic generation strategies including social marketing sites, article marketing, blog-related communities and through search engine optimization.

6. Consistently monetize your blog with alternative promotions, including Adsense, CPA offers, paid sponsors and advertisers as well as through your affiliate based promotions and broadcasts to your newsletter/subscriber base.

7. Rinse and repeat the process.

How to make a million dollars on the web?

The formula for making money on the internet is simple – Advertising + Traffic = Money Earned

Ads and Traffic. Yes that’s right, just add traffic to your properly monetized website and you can make all the money you’d ever want while you do something else.

If you’re asking yourself how to make more money with your website you might be asking the wrong question.  The right question is how much traffic do I need? How much web-traffic do you need to make a million? Well, I can answer that question.

Get yourself a piece of paper and I will show you how to make a million with your website.

First thing I want you to write down is – The total amount of money your website has made up to this point (a round number).

*even if it’s only made a dollar, that is fine.
*If the website has made nothing, I will address this issue.

Next I want you to write – The total amount of transactions. (This means – Pay-Per-Click, Affiliate sales, Paypal, everything.)
*Example: Let say the website has made, $3.50 from Adsense (5) clicks and you sold a PayDay Loan for $6.50, for a total about of $10.00 dollars. (keeping the numbers round so this is easy for you to follow.)

So we have 6 total transactions 5 from Adsense and 1 from the affiliate sale from the payday loan that have taken place, for a total of $10.00 this would be a avg. of about $1.60 per transaction made on your website.

Now that you know your total earned – I want you add the number of hits that your websites has received.
*In this case we are going to just say 1000, again to make this as simple to follow as possible.

This is how it is calculated:
If the website has had 1000 hits, you have converted a sale 0.06% of the time  from your traffic, at a average rate of $1.60 per sale.
*standard conversion rates for online sales are 1-5.5% (these numbers fluctuate, based on how targeted your traffic is.)

So if you are wondering where the million comes in, based on this sample data I provided and if this conversion rate is maintained.
You will need approximately ten thousand visitors to make 100 bucks
100,000 visits to make $1000.00
1,000,000 visits to make $10,000.00

Web traffic times sales times conversion factor equals earnings.

If your website hasn’t earned anything, you haven’t properly monetized it.  Look over my blog at examples of monetization.  Google ads, affiliate ads, sponsors, partners.  Pick what fits with your blog’s niche, ad them and you should start earning.  Then you can apply the formula to determine how much traffic you need to make the money you want to earn.

You get the idea…  Now go get yourself some traffic.