Tmobile unlimited plans $49.99

I was watching some TV and on comes this T mobile commercial. I just have one question. If you have unlimited plans starting at $49.99, then what is the plan that would be more than unlimited? You know, I am just not a fan of these deceptive ads that are clearly bait and switch.

Just in case you are not clear on the dictorney  meaning of unlimited, here.

Definition: Not limited; having no bounds; boundless; as, an unlimited expanse of ocean.

Do they think consumers are stupid?  They must sit around in meetings and say things like, “our customers will believe anything we tell them.”  “The more outrageous, the better.”  “Let’s see how far we can go with this.”  Do you feel me?