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Scott R. Asher – How to write an article for your membership site

Scott R. Asher gives you great WordPress blogging tips. When starting your first site, you will probably be writing a lot of the articles yourself. Knowing what to write, how to write it, and how to format it will keep your members longer.

Rules for creating articles:

  • Make your article timeless – You want your content to last as long as possible on your website. Don’t write any articles at first that are tied to current events or give how-to instructions for a system that will work today but will be obsolete next week. This way you can build up a library of content that will be relevant for years to come.
  • Make your articles sell your website – I know, your member’s have already been sold, but you need to keep selling them so they don’t cancel their membership. Make each article you write benefit driven, and don’t be afraid to tell the reader what benefits they are getting out of the article.
  • Know your members – If you have a membership site geared towards stock trading and your members are already savvy traders then don’t write a lot of content with “common knowledge”; things like “How to Open a Brokerage Account”. But if your members are newbie investors, then write articles that would be considered “common knowledge” for a more seasoned investor.

 

Elements of an Article

An article needs to have just a few simple elements to be effective.

1. Headline – Put the benefits of the article into the headline. If it’s the transcript of an interview you did, don’t have a headline that says “Transcript of Interview with John Smith”. Make it say something like “How John Smith gets a 47% annual yield with commodities using a simple checklist that will work for you!”

2. Introduction – Make your article start with the description of a problem that most of your member’s are probably facing. Then begin a story about how you or someone else had the same problem. The introduction doesn’t have to be a single paragraph.

3. Body – Discuss all the solutions to the problem outlined in the Introduction. Continue the story telling them how they can fix the problem, or how someone came up with a solution to the problem.

4. Conclusion – Wrap up the article to give the story an ending. This would be a good place to put a link to an affiliate website if you have one.

5. Provide Resources – Try not to send your reader outside of your site unless it’s an affiliate link. Post links to related resources at the end of the article. If you have to, create some resources to match the article and put them into your site.

Format the Article

You can have the greatest content in the world, but if it’s hard to read, your member’s will cancel their membership. You need to format all the content that goes up onto your site whether it was written by you or submitted by someone else. Here are some basic guidelines for formatting your articles:

1. Make the headline stand out – The headline is what attracts the member into reading the article. Don’t make the font the same size as the text of the article. Make it bigger, bolder, or in a different color… or all three. However don’t go overboard and make it fit the look and feel of your site.

2. Use short paragraphs – Make sure that most paragraphs are no longer than 5 lines long; 3 is even better. Long paragraphs are hard to read, so your members will skip the article instead of reading long paragraphs. Don’t be afraid to break apart longer paragraphs, even if it means breaking some grammatical rules.

3. Use lots of sub-heads – No matter what you do, not all of your members will read the articles. Many of them will just skim. So add benefit driven sub-heads to highlight the important parts of the article so the reader knows the article is filled with valuable content even if he doesn’t read it.

4. Create bullet lists – When possible, take content from the article and turn it into numbered or bulleted lists. Studies show that people will take the time to read lists even if they don’t read the article. People seem to find lists more valuable than article content.

If you can talk, you can make money!!!!

That’s right, if you can talk you can make money! Because – talking is typing with the new Dragon Speak software!

I got my Dragon Speak the other day, and now I blog like a mother-fucker!

So how does all this rap become dollar,dollar-bills-ya’ll? All you-gotta do is go over to Odesk website, make a profile for creative writer, and people will start paying your whatever rolls out of your mouth. >> Find Writers on oDesk

 

The fact that you know is too many!

The one reason I wanted to start writing on the web, is to write about stuff that you would never forget! The web is for entertainment. Let me entertain! Most of you know that I am one crappy writer! But I love it, and I have the most incredible shit to say, but getting it on to paper is the hardest thing about being me. When others use 10% of their minds, I feel like I use 90% of my mind, everyday, non stop, when I dream, my dreams are the extension of my life. Sometimes I feel so overwhelmed, the feeling and observation of life going on around me is very interesting to me. Every person has a story, and for a brief period, some times you get to see the other side.

Recently a buddy of mine told me he was cheating on his wife, now why would he tell me this? It was like he was proud of himself, and almost in the same breath he said “don’t tell my wife” wa-what? I said, I am already aware that’s a no no, duh! As if the chick he is boning is not enough, he has to tell me. I think he wants to get caught! Well as old as he is I don’t think it would make much a difference. I don’t see how people go from, I want to screw that bitch, to screw that bitch.  Too much information?  There’s no such thing.  A friend of mine who is living out of a motel told me that he has a whore for a neighbor and every night around 1:00 am she goes to work and apparently wakes the whole place up with the banging and moaning coming from her room.  This is the funny shit in life that cracks me up.  It wasn’t that funny to my friend, as he explained it sounded as if they were doing it in his room, but it sure sounds funny to me.

Friends and life

I think friendships are the most important thing in this life.  I have spent a great deal of time cultivating my relationships, like flowers, watering them and trying to keep them healthy.  It’s surprising how much content comes from friends.  I think of my life as content, stories that I want to tell because, frankly, some crazy shit happens to me like being falsely arrested in Las Vegas or the time I sold a truck load of avocados in Southern California.  There’s this funny story that happened with my friend Jeff while we were traveling in Mexico.  He got a case of Montezuma’s revenge from some bad shrimp tacos and had a bad case of diarrhea but nowhere to go so he went into the Pacific and dropped trou.  I didn’t really want to hear about it, but you know this is the funny stuff you hear that just makes for entertainment.  When I think of all these things, I’m inspired to write and this is where my blog comes in handy.  Maybe some day I’ll get these stories out and make a book.  I would love nothing more than to be a published author.  But in the meantime, I’ll continue to write these little stories from my life and my interesting friends for your reading pleasure.