Marketing ideas for – restaurants, bakeries, delis

Restaurants, bakeries, delis are feeling these tough economic times. If you’re in the business and feeling it, check out the marketing idea I have that will save you.

Have you noticed? People are starting to eat-out more, and signs of a good value are all around us. Eating out is cheap and getting cheaper. For one, Dominos Pizza has come out with the tremendous value of a $5.99 two topping pizza. That value is practically unmatched in the industry, and not to mention their SUPERB quality. They have started pushing much of their advertising towards social media. They catch you when you’re on Facebook, when you’ve got on your profile that pizza is one of your interests. You’re chatting with your friends and that Dominos ad shows up and you think, man that’s a good deal. You get your friends to meet you at Dominos. Social media advertising works.

Another chain has a sweet deal too. Chili’s came up with their 2 for $20.00 menu. You get plenty of good-quality food for two. You would be hard-pressed walking out the door for any less these days. I drove past just the other day and the parking lot was packed! Looks like it’s working.

So how can price mavens be beat? You know when the New Year rolls around, it means everyone has a waist-line on full alert! Now’s the perfect time to implement my marketing idea. Offer portion-controlled meals for families of 3, 4 or 5 for a set price. And you’ve got to use social media to get the message across. A parent can order for the whole family, knowing they will get the balanced meal with the right portions and all for a reasonable price. You can even see a hint of this in Dominos Pizza’s marketing campaign that pushes families sharing meals made from all-natural ingredients. Weight loss is hot. And family portioned meals are even hotter.

If you think that’s already been done and you want to try something brand-new, how about partnering with a local gym. Everyone who eats at your restaurant gets a voucher to try out the gym, or discounts on a year-pass. Combine this gym voucher with a calorie-count menu, and you would absolutely grab the attention of those people who have little time but a bit more income to burn.

Now how do Dominos and Chili’s get people in the restaurants for a meal? Easy. When the type of food they serve is in the interests section of someone on Facebook, or when someone searches for food on google, an ad for their restaurant pops up with a deal that can’t be beat. CEOs of restaurants like these have taken interest in social media and online advertisements to get people interested and hungry. They market their deals and healthy ingredients through groupon and other online advertisements. Once one person comes in to their restaurant and sees what a good deal they’re getting, they’re going to tell their friends, or bring their friends next time they come in. This is the most successful method of advertising of our time. Create an online presence and the people will come. Word of your great restaurant will spread from person to person until it’s reached viral status.

By helping customers fight against their growing waist lines, you could improve your own bottom line in 2011. You know, many companies are getting more profit with less product. Coca-Cola and other soft drink companies have been resizing bottles and pulling off the seemingly impossible: giving the consumer less and getting them to pay more for it! You’ve seen the drinks section in gas stations where the smaller bottles cost only 10 cents less than the big bottles. When it comes to meals, smaller portions usually mean fewer calories. For you smaller portions, pre-portioned family meals, healthy ingredients, and the incentive to exercise will leave you with bigger profit, and a healthy bottom line.

Everything you need to know about onpage optimization

The head section

The HEAD section is an area of HTML coding at the top of your website page that is not visible to human visitors. This section includes the Title tag, keywords tag, and the description tag. The title tag is the only tag in the HEAD section that you visitors can see but it is only visible in the title bar of the browser window.

Title, Keywords, and Description Tags

Page Title: You page title can be compared to an ad headline. It should only be about 5 to 10 words long and should contain your main 2 to 3 keyword phrases. It should be designed to grab attention and attract clicks from search engine traffic. You can use dashes or commas to separate your terms if needed. Here’s an example of what your title tag should look like:

Keywords META Tag: The keywords META tag is something that can be quite controversial and many webmasters believe it is a waste of time. You can put your list of keywords and common misspellings in here but it is not known whether or not the search engines look at these.

Description META Tag: When it comes to your description tag you have a limit of 155 characters. You should use the first 10 words of this to again grab attention and use your keyword where they make sense. This description will be displayed in some search engine results and it will influence the decision of people whether or not they click through to your website. If you are using longer search terms then this tag could be seen as more important than your title tag.

Robots META Tag: The robots META tag is separate from your robots.txt file and this lets you control what spiders can do on your page

Headings and Links Explained

When it comes to your web pages there are three different heading and subheading tags that are used. These are the H1, H2 and H3 tags and these should contain your core terms and top variations. The heading is usually the first thing on your page but this is not an absolute.

Understanding Body Text and Modifiers

When writing your content if doing it yourself you need to try to write as naturally as possible and try to work your keywords and their variations into what you are writing. Be sure that the keywords you use are appropriate and make sense in your content. You need to focus your content on informing your visitors and over stuffing with keywords will do you more harm than good. Remember if you can’t please your visitors you are doomed in the long run no matter how high you rank in the search engines. You need to write in a way that will sell and persuade your visitors to take action and this is not always easy especially when you are trying to incorporate certain keywords too. What you need to do is focus on placing your search terms where they fit and if you can include all your variations even just once you will be doing a good job.

Creating Your Content the Right Way

When most people map out their keyword strategy for the first time they usually discover that they actually don’t have enough content on their websites to support this map. What this can also suggest is the website is also missing some information that could essentially be very useful to their visitors. When you develop your keyword strategy don’t be surprised if you actually get a great insight as to what your visitors are actually looking for and what they need.

When it comes to creating your content the one thing that you need to avoid is duplicate content.

Duplicate content can be described as a piece of text that is used for numerous pages with only the keywords changed. You need to ensure that the content you are using on your site is 100% original and if you are one of these people who use content from article directories, it would be a good idea to add some additional content onto the page too. Remember you can’t change or alter the article that you take from the article directory so an introductory paragraph or something at the end of the page might help.

First Tier – Your Home Page Content

You should try to include some content on your home page to let your visitors know what your website is about. Now you can rank well with no content but you will need to spend a lot of time building links. It is far easier and a lot more visitor friendly if you add content.

Second Tier – Your Secondary Pages or Category Pages

If you do not have any text content but have just pictures and links on your secondary pages, you face the prospect of these pages being seen by spiders as duplicate content. This may ruin your chances of ranking for these pages. Putting even just a few unique paragraphs on these pages and including some text links with your keywords as the anchor text would work marvelously.

What about User-Generated Content like Forums, Reviews and Feedback?

Blog comments, forum discussions, and user reviews are great ways to build unique content that is normally keyword rich. This content can also be used to get links to your website and provide anchor text to other pages in your website. It can also be great for getting extra visitors from search engine results too.

Using a Blog as a Means of Content

Having a blog is a great way to add more content to your website on a regular basis. If your blog takes off you will be able to interact with your visitors as they leave comments and you will also get the added ability to have others links added to you too. If you can write a post that starts a discussion or debate and gets people’s attention you could get up to 100 links back to the post within a couple of days. If you website is separate from your blog you will still need to create pages that are optimized for your search terms. You will need to take this into consideration if your blog is an add-on. You will also need to think about how you are going to pass on your PageRank to your website’s pages. Blogs are great but they are no substitute for optimized content on your website.

Scott shares – How to succeed on the internet with your web project

I have a theory that the internet is like a field of onions. Each individual website is a many-layered onion, buried within the field. A website gets created on the internet, but no one knows about it. It’s buried in the field. Once that onion gets pulled out of the field, the outermost layer is when the creator tells Person A to check out the website. One layer down. When that Person A takes a look and thinks, “man, that’s cool,” they go tell their friend, Person B, to check it out. That’s the second layer of the onion. See, a website only grows as people tell others to check it out. So the first layer of the website-onion represents when the website creator tells someone to go look at their website, and the second layer represents when that first someone liked what they saw in your website and told someone else to see it for himself. So now you have two people exploring the website. When both Person A and Person B go tell Person C and Person D to go to the website, that’s the third and fourth onion layers. The layers are endless. As word keeps spreading, the layers keep peeling back and the website gets more and more exposed. After enough layers are exposed, The website has reached viral status and has become the next big internet buzz.

You’ve all heard of Huffington Post and Craigslist, right? Well, how did you hear about them? From a friend. Someone told you mid-conversation, “oh, hey, I saw this on this website the other day…” And when you get back to your computer, you’re going to see what they were talking about. With the internet, everyone wants to know what’s the newest and best website up there. Everyone wants to be the one to inform someone else of a cool website first. When they’re talking about a website, more people start visiting it and the number of hits on the website escalate beyond reason.

So really, all you have to do to have a successful website in the onion-field of the internet is to talk about your website. Spread the word. If it’s a good one, it will catch on as people tell their friends, co-workers, anyone else. Once you get enough people talking about your website, you’ll be successful.

And I know this from experience. Before I even got my website all up and ready to go, I was telling people about it. They were all interested and spread the word. Now it’s up with the new layout and new additions on a regular basis, and my numbers just keep on rising.

Strategies to optimize your blog

There are many things you can do to help your website rank within the search engines for specific keyword phrases.

Organic traffic from the major search engines including www.Google.com and www.Yahoo.com consist of highly targeted prospects, as they enter your blog based on keyword searches. Consider the quality of visitors visiting your blog after entering in specific keywords relating to your overall niche or focus. These visitors are likely to spend more time on your blog, as well as return to your blog frequently if your content is relevant to what they are searching for. Better yet, organic traffic is far more likely to convert into RSS subscribers, and if your ads are positioned so that they are heavily focused on your primary niche, you will increase your overall profit potential from quality traffic funneled to you from manual “type in” searches. Thankfully, optimizing your blog so that it is able to appear within the search engines for specific keywords and phrases isn’t all that difficult to do. To begin, log into your WordPress admin panel and click on the Settings tab. Under General Settings make sure that you create a relevant title for your blog. You should consider incorporating your primary keywords or phrase within your blog’s overall title, and that you separate keywords using commas. (Example: Parenting Tips, Techniques and Advice)

Avoid entering in your domain name as your website title, and instead, utilize this space in the best possible way by focusing on optimizing your search engine’s positioning for key phrases that apply to your overall market and target audience. Whenever you create a new post or article for your blog, you will want to implement relevant keywords within each title as well as within the actual content itself. The more you target each article and post, the better your chances at ranking for specific keyword phrases. You will want to make a few more adjustments within your WordPress administration settings. Under the “Membership” option click both fields, “Anyone Can Register” and “User Must Be Registered and logged In to Comment”. Then, click Save Changes. Next, click on the Writing tab to configure this area. Within the Writing section, you will want to add a list of blog ping services.

Pinging your blog is a very important part of search engine optimization and notifies blog directories and online databases that your website has recently been updated. You can choose to set your blog on auto-ping using free plugins and modules that will instantly notify third party websites and directories you’re your website contains fresh content.You can find a list of pinging services at: http://www.dailyblogtips.com/ping-list/

Another element of your blog worth considering is the meta tags that are assigned to your website. Meta tags describe your website and include additional keywords and phrases relating to your overall content and niche. One easy method of assigning meta tags and keywords to every post and article on your website is by installing the “All in One SEO plugin”, available from: http://downloads.wordpress.org/plugin/all-in-one-seopack.zip

Here is how to quickly set up the All In One plugin so that it works effectively: From within your WordPress admin panel, click on “Settings” and click on the “All In One Plugin” from within the list. Now you will be able to assign a “home title”, which is essentially a title for your entire website.

Note: If you set a blog title within the All in One

Plugin settings field, it will override the blog title that you have set in your default WordPress settings. Next, you will be asked to enter in a “home” description, which essentially is a description of your blog and can include a general title or more information regarding the overall topic of your website.

Finally, you will be required to enter in relevant keywords relating to your website. You will want to separate these by a comma, spacing them correctly:  When it comes to search engine traffic, you need to ensure that these directories can easily find your blog and that whenever a potential visitor actively enters in specific keywords related to your blogs topic, that your website is pulled and processed within the results page. To do this, WordPress blogs make it exceptionally easy by allowing you to plug in ‘tags’ each time you write a post. With a free plugin, you are able to specify relevant keywords relating to your content that will help your blogs pages appear whenever someone using a search engine like www.Google.com enters in similar keyword phrases.