Posts

How to Analyze Keyword Density

Hopefully you enjoyed my article on How to Write a Good Internet Article and are practicing your skill in writing keyword dense articles. This article will describe how to analyze the density of your internet articles, blog posts or web content.

How to Analyze Key Word Density
Anyone writing content for the internet should be concerned with keyword density. Internet writing differs from other media in how readers find you. If you’re writing for print, key word density is of little or no importance. Keyword density is applicable in internet writing because it is a factor in how search engines determine what is relevant to a user’s search. Unless your readers are coming to your site directly (ie. you’re famous and have a built in readership) or they are referred by another site, your readers find you from a search engine. There are other factors search engines use in ranking your page as relevant to a user’s search but clearly, the key words in your article are a huge factor on relevance. If your goal is to write an internet article that is discovered by searchers, you need to analyze your keyword density.

For demonstration purposes, I’m going to show you how I analyzed the keyword density on my recent article about writing good internet articles. I chose the title to capture anyone who inputs the search, how to write a good internet article. But let’s face it, I really want anyone who uses the terms internet article used together in their search so I’ll show you how to analyze these key words.

If you drafted your internet article as I proposed, you have a natural keyword density. I pulled up a tool to analyze text for density found here. I copied and pasted my text into the text box on their site, chose the terms internet article to analyze and let it do its thing. Here’s what it returned to me:

Now, this is a tool that tells me the density of my keywords “internet article”, just from the text without any analysis of my meta-data is 4.4%. I’m typically shooting for 5 percent but I don’t ever want my article to sound like spam so I’ll accept 4.4%. The nice thing about this site I’m using here is you can change the text in the box, add more keywords and re-analyze your keyword density. A brilliant idea if you think you might not have written them densely enough on your first draft. Happy with the keyword density of my article I added my meta-data, a custom description, a custom excerpt, key words and tags. So let’s look at what my key word density is after this little extra (which by the way is super simple if you’re using WordPress.) I go to another site for this analysis here.

I ask it to go to my post and analyze the keywords “internet article” including the meta-data and here’s what it showed me:

Screen shot of keyword density analysis

I’m not even going to try to explain what all of this means – it’s a science all it’s own and the two sites I’ve used for demonstration purposes are not the only services available for keyword density analysis – they just happened to rank high on google so they get some free advertisement here. I’m just happy that overall, after analyzing the article, the terms “internet article” was used 44 times and has a density percentage of 4.5%. That is in my books, a key word rich internet article and it doesn’t sound like spam.

If you’re writing for sites like eHow, associated content, hub stubs, or just want to have more traffic to your website or blog, I hope this article on analyzing keyword density has been helpful. As usual, you are free to use this free internet article any way you see fit, just don’t forget to link back. Good luck driving massive traffic to your site with keyword rich internet articles.

Everything you need to know about onpage optimization

The head section

The HEAD section is an area of HTML coding at the top of your website page that is not visible to human visitors. This section includes the Title tag, keywords tag, and the description tag. The title tag is the only tag in the HEAD section that you visitors can see but it is only visible in the title bar of the browser window.

Title, Keywords, and Description Tags

Page Title: You page title can be compared to an ad headline. It should only be about 5 to 10 words long and should contain your main 2 to 3 keyword phrases. It should be designed to grab attention and attract clicks from search engine traffic. You can use dashes or commas to separate your terms if needed. Here’s an example of what your title tag should look like:

Keywords META Tag: The keywords META tag is something that can be quite controversial and many webmasters believe it is a waste of time. You can put your list of keywords and common misspellings in here but it is not known whether or not the search engines look at these.

Description META Tag: When it comes to your description tag you have a limit of 155 characters. You should use the first 10 words of this to again grab attention and use your keyword where they make sense. This description will be displayed in some search engine results and it will influence the decision of people whether or not they click through to your website. If you are using longer search terms then this tag could be seen as more important than your title tag.

Robots META Tag: The robots META tag is separate from your robots.txt file and this lets you control what spiders can do on your page

Headings and Links Explained

When it comes to your web pages there are three different heading and subheading tags that are used. These are the H1, H2 and H3 tags and these should contain your core terms and top variations. The heading is usually the first thing on your page but this is not an absolute.

Understanding Body Text and Modifiers

When writing your content if doing it yourself you need to try to write as naturally as possible and try to work your keywords and their variations into what you are writing. Be sure that the keywords you use are appropriate and make sense in your content. You need to focus your content on informing your visitors and over stuffing with keywords will do you more harm than good. Remember if you can’t please your visitors you are doomed in the long run no matter how high you rank in the search engines. You need to write in a way that will sell and persuade your visitors to take action and this is not always easy especially when you are trying to incorporate certain keywords too. What you need to do is focus on placing your search terms where they fit and if you can include all your variations even just once you will be doing a good job.

Creating Your Content the Right Way

When most people map out their keyword strategy for the first time they usually discover that they actually don’t have enough content on their websites to support this map. What this can also suggest is the website is also missing some information that could essentially be very useful to their visitors. When you develop your keyword strategy don’t be surprised if you actually get a great insight as to what your visitors are actually looking for and what they need.

When it comes to creating your content the one thing that you need to avoid is duplicate content.

Duplicate content can be described as a piece of text that is used for numerous pages with only the keywords changed. You need to ensure that the content you are using on your site is 100% original and if you are one of these people who use content from article directories, it would be a good idea to add some additional content onto the page too. Remember you can’t change or alter the article that you take from the article directory so an introductory paragraph or something at the end of the page might help.

First Tier – Your Home Page Content

You should try to include some content on your home page to let your visitors know what your website is about. Now you can rank well with no content but you will need to spend a lot of time building links. It is far easier and a lot more visitor friendly if you add content.

Second Tier – Your Secondary Pages or Category Pages

If you do not have any text content but have just pictures and links on your secondary pages, you face the prospect of these pages being seen by spiders as duplicate content. This may ruin your chances of ranking for these pages. Putting even just a few unique paragraphs on these pages and including some text links with your keywords as the anchor text would work marvelously.

What about User-Generated Content like Forums, Reviews and Feedback?

Blog comments, forum discussions, and user reviews are great ways to build unique content that is normally keyword rich. This content can also be used to get links to your website and provide anchor text to other pages in your website. It can also be great for getting extra visitors from search engine results too.

Using a Blog as a Means of Content

Having a blog is a great way to add more content to your website on a regular basis. If your blog takes off you will be able to interact with your visitors as they leave comments and you will also get the added ability to have others links added to you too. If you can write a post that starts a discussion or debate and gets people’s attention you could get up to 100 links back to the post within a couple of days. If you website is separate from your blog you will still need to create pages that are optimized for your search terms. You will need to take this into consideration if your blog is an add-on. You will also need to think about how you are going to pass on your PageRank to your website’s pages. Blogs are great but they are no substitute for optimized content on your website.

Creating content for your blog

Without content, you have no way to attract traffic, no way to get users to return to your website, and no possible way to build brand awareness and develop credibility as an authority in your chosen niche. Content is king and when it comes to building a profitable blog, content is the most important element of your entire campaign. When it comes to building content that will entice visitors to return to your site and essentially become “sticky”, you want a solid balance between offering high quality, relevant content and material that incorporates your primary keywords phrases.

You are writing for PEOPLE first and search engines second, so keep that in mind when outsourcing or writing your blog’s material. To begin, in order to create content that will help optimize your website’s ranking within the search engines, you need to conduct keyword research. We will cover a quick start process to developing keyword swipe files in the next chapter, for now; let’s take a quick look at why keywords are so important in the development of your blog.

Let’s say you have a blog about golf, and you found the keyword phrase “golf ball comparisons” You might want to create a blog post-titled “Golf Ball Comparisons – The Top 10 Golf Balls Reviewed”. Then you would simply write an article based on that topic encompassing relevant keywords. For example, you might find the following phrases: Golf ball comparisons, Golf balls compared, Golf ball reviews. These are all similar phrases, and you can choose to do one of two things. You can either choose to create a different article for each phrase, or you can create a single article and include all of the phrases in the text of the article and the tags for the post. I would write a separate article for each phrase, but I would space them out a few days apart so that they don’t appear to be repetitive. This allows you to target both keyword phrases while keeping your blog updated with fresh content.

When creating my blogs, I focus on adding in 10-15 posts to start, adding in 2-3 posts / articles per week on a regular basis. These articles and posts are usually based on the keyword phrases that have the best balance between traffic and competition. Once I have at least 10 posts published, I will add in some posts that will be posted automatically at regular intervals. If I have a very large list of keywords, I will add about 52 posts and set them to update weekly for one year. If I found fewer keywords, I will update monthly, and I only need to create 12 posts. Ideally you want to update at least once per month. Weekly is better, the more often you update the more traffic you are likely to get. The search engines also prefer sites with fresh content. They tend to rank pages on sites that update often higher than pages on sites that are rarely updated and their spiders (otherwise referred to as “crawlers” will visit your site far more frequently if it’s regularly updated).