Posts

Marketing-SEO tips for car dealers.

Car Dealers, are you looking to bring more customers to your front door?

With the average of cars on the road being ten years old or older, dealers might want to quit wasting your marketing budget posting ads on Craigslist and think about a flank attack on the searching public.

People looking to save money on car repair are looking to Google for help with their automotive problems. People are talking about their car’s shakes and shimmy in user forums everywhere! Are you looking to make more money? With fully monetized help pages and reviews. It can bring in the foot traffic, but they never have to wipe their feet.

Looking to take your business or dealership to another level? I am available for SEO consulting and web development projects. This one was free, the next one is going to cost ya. ;p Contact me now

How to Promote Your Website the Right Way

When we talk about presence building links, it should be something that you focus on. The best type of link building strategy you can employ is one that will focus on marketing and promotion and not just links. A lot of these activities can help to increase sales and brand your website in a positive light. You will have to do very little else if you perform these promotional activities efficiently.

Article Marketing

Article marketing is one of the most popular methods of website promotion and this is where you create and distribute content to article directories. It is a very powerful link building tactic and one that you should definitely use. Most people know about article marketing but believe it or not, very few people know how to do is successfully. Let’s say for example, that you write an article and submit it to ezinearticles.com.You will then get a link from that directory to your website and if the search engines don’t ignore it, you will get some link juice too. Now the average article marketer will use a piece of software and spin the article they submitted into dozens of different variations and then submit it to other article directories and get some links. Again if the search engines don’t ignore these links they will get a little more link juice.

It’s really simple isn’t it?

How about an alternative that will allow you to get links for some other websites too? If you want to stay ahead of your competition then the topic and the quality of your writing needs to be considered. A well written topical article is more likely to be taken from an article directory and placed on someone else’s website which means another link for you. Makes sense doesn’t it? When writing articles for article directories you should avoid writing articles on how to buy your products or services as such articles are not going to get the attention you require. Instead you need to write real informational articles that people want to read. Doing this will give you more options when it comes to getting links too.

Using HubPages and Other Social Media Sites

Squidoo and Hubpages are great places to publish your content too and the search engines seem to love them. I would suggest however that you don’t put junk on these websites and that you read the rules and know how the sites actually work if you want to leverage the links that they can give you.

What Good PR Can Do

Public relations can do wonders for your website and links. If you can get your story published, get radio interviews, or even email interviews, you will be adding to your website promotion. Press releases are a great way to get the word out about your website and if done correctly; can get you a lot of attention and links.

The Power of Affiliates And Viral Marketing

Anytime you can give someone else the HTML code to use to link to your website and product, the better. You at least know that your core search terms are going to be used. This is sometimes the normal approach used in affiliate programs where the affiliate will take your code and place it on their websites. Your website and product get a great deal of promotion and you get more links. You can use this same process for viral marketing. If for example you create a tool or plugin that you are letting people use on their websites for free they will take the code you give them which will include a link to your websites, place it on their website, and hey presto you get another link. Free promotion is great.

Marketing and Advertising For Link Building

Anything that you do to market or advertise your website has the potential to also create links back to your website and of course marketing and advertising can help to increase your profits too. So market your business and watch the links build themselves.

Reciprocal Links & Link Exchanges

Not so long ago SEO was all about reciprocal linking and link exchanges and this was a primary link building strategy. Today however things have changed and search engines won’t give your links the recognition you were looking for because they can see that they are reciprocal. Search engines also look at the quality of the websites that you link to too so you should make sure that you check the websites you are linking to as well. If you have to link to a website that you don’t really like then just use the “rel=nofollow” attribute on your link.

Good Reciprocal Linking Is OK

If you link to some excellent sources then there really is no harm in checking to see if they will give you a link too. There is no penalty for exchanging links and if you gain plenty of traffic and new readers you won’t mind the fact that the search engines have ignored this link.

Marketing ideas for – restaurants, bakeries, delis

Restaurants, bakeries, delis are feeling these tough economic times. If you’re in the business and feeling it, check out the marketing idea I have that will save you.

Have you noticed? People are starting to eat-out more, and signs of a good value are all around us. Eating out is cheap and getting cheaper. For one, Dominos Pizza has come out with the tremendous value of a $5.99 two topping pizza. That value is practically unmatched in the industry, and not to mention their SUPERB quality. They have started pushing much of their advertising towards social media. They catch you when you’re on Facebook, when you’ve got on your profile that pizza is one of your interests. You’re chatting with your friends and that Dominos ad shows up and you think, man that’s a good deal. You get your friends to meet you at Dominos. Social media advertising works.

Another chain has a sweet deal too. Chili’s came up with their 2 for $20.00 menu. You get plenty of good-quality food for two. You would be hard-pressed walking out the door for any less these days. I drove past just the other day and the parking lot was packed! Looks like it’s working.

So how can price mavens be beat? You know when the New Year rolls around, it means everyone has a waist-line on full alert! Now’s the perfect time to implement my marketing idea. Offer portion-controlled meals for families of 3, 4 or 5 for a set price. And you’ve got to use social media to get the message across. A parent can order for the whole family, knowing they will get the balanced meal with the right portions and all for a reasonable price. You can even see a hint of this in Dominos Pizza’s marketing campaign that pushes families sharing meals made from all-natural ingredients. Weight loss is hot. And family portioned meals are even hotter.

If you think that’s already been done and you want to try something brand-new, how about partnering with a local gym. Everyone who eats at your restaurant gets a voucher to try out the gym, or discounts on a year-pass. Combine this gym voucher with a calorie-count menu, and you would absolutely grab the attention of those people who have little time but a bit more income to burn.

Now how do Dominos and Chili’s get people in the restaurants for a meal? Easy. When the type of food they serve is in the interests section of someone on Facebook, or when someone searches for food on google, an ad for their restaurant pops up with a deal that can’t be beat. CEOs of restaurants like these have taken interest in social media and online advertisements to get people interested and hungry. They market their deals and healthy ingredients through groupon and other online advertisements. Once one person comes in to their restaurant and sees what a good deal they’re getting, they’re going to tell their friends, or bring their friends next time they come in. This is the most successful method of advertising of our time. Create an online presence and the people will come. Word of your great restaurant will spread from person to person until it’s reached viral status.

By helping customers fight against their growing waist lines, you could improve your own bottom line in 2011. You know, many companies are getting more profit with less product. Coca-Cola and other soft drink companies have been resizing bottles and pulling off the seemingly impossible: giving the consumer less and getting them to pay more for it! You’ve seen the drinks section in gas stations where the smaller bottles cost only 10 cents less than the big bottles. When it comes to meals, smaller portions usually mean fewer calories. For you smaller portions, pre-portioned family meals, healthy ingredients, and the incentive to exercise will leave you with bigger profit, and a healthy bottom line.

Products to promote in your niche market

Once we have determined what desperate markets we are going to focus on, verified the market size, the third and final step in choosing our niche market is in identifying the number of products (as well as the types of products and services) available for that niche.

We are going to incorporate a series of affiliate campaigns and promotions within both our article content, external marketing campaigns as well as our actual blog’s layout. This means that you want to choose a market that offers an extensive number of high quality products that are likely to convert. When it comes to choosing products, there’s no specific formula or surefire strategy to consistently choosing winners, however there are a few things worth considering with every product or service you evaluate:

1: Quality of the Product

2: Saturation | Distribution of the Product

3: Commissions offered for selling the product

While it should be obvious, you always want to focus on promoting only top quality products. After all, you are attaching your name, reputation and overall brand to every campaign you create, and if you direct your visitors and subscribers to a product that is of poor quality, chances are they are not going to trust your future recommendations.

ClickBank is organized by main categories as well as sub categories that will help you chisel down into a niche to pull out potential affiliate products to promote. Just spend some time creating a swipe file of potential products that you can inject into your website, and create your affiliate links so that you can refer to them once we begin monetizing your blog. You will notice that with Clickbank, each product listing features specific information regarding its current stats.

This is what they mean:

$/sale: The amount of money you earn for every sale.

Future $: Average rebill revenue.

Total $/sale: Average total $ per sale, including all the rebills.

%/sale: The percentage of the product sale price that the sale represents.

%/refd: Fraction of publisher’s total sales that are referred by affiliates.

grav: The measure of how many affiliates are promoting the product.

For each affiliate paid in the last 8 weeks Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.

When it comes to choosing affiliate products to promote on my blog, I always stick with payouts ranging from $20 or higher per sale. It’s also wise to focus on combining single-sale products with a handful of recurring products, where you will be able to build up a monthly portfolio of recurring payments from membership and continuity websites.

You can use ClickBank’s built in search functionality to weed through existing subscription based products and service plans to identify the different options available to you based on your chosen niche. If you are interested in further evaluating specific products found within the Clickbank marketplace, I recommend visiting http://www.CBEngine.com or http://www.CBTrends.com where you can use their collection of information and data to properly assess a products potential.

For every niche market that you are going to promote, you will need to follow a simple process including:

1. Register domain names that represent each niche market and incorporate relevant keywords into both the domain and your blog’s title and article content.

2. Set up a new blog for every niche market you are planning on targeting and incorporate an autoresponder into your blog using www.CodeBanter.com (free plugin) so that you can begin building a targeted list of subscribers (for follow up campaigns and promotions).

3. Focus on building a list of targeted prospects via your RSS feed for EACH niche market that you are promoting.

4. Fill each blog with relevant content that incorporates your primary keyword phrases (within the content itself as well as each posts title)

5. Promote the website using free traffic generation strategies including social marketing sites, article marketing, blog-related communities and through search engine optimization.

6. Consistently monetize your blog with alternative promotions, including Adsense, CPA offers, paid sponsors and advertisers as well as through your affiliate based promotions and broadcasts to your newsletter/subscriber base.

7. Rinse and repeat the process.

Looking for a good marketing idea?

This last week I took a road trip to Las Vegas and broke down on the side of the road. The over all experience was unconformable, but somehow I managed to take it in stride and asked myself, in-spite of the adversity how can I some how profit from it. You will never guess what I have in mind! This is the true essence of blogging. I have what I think might be the best idea ever! You are welcome to use it, if you need it.

There is a 100 mile stretch of hwy on the I-7o in Utah that offers no services. Most of Utah on the I-70 has very little to offer in the way of services, but the 100 mile stretch between Green River and Salina is especially difficult and downright boring. After taking this drive for many years, I jokingly dubbed the drive, the 100 mile stare. Basically you sit there for a good 90 mins trying to stay awake, counting mile markers to past the time.

This week either me or my wife crossed the 100 mile stare 3 times in less than 5 days, on our way driving to Las Vegas. With todays advancements in wifi and radio I am surprised something has not been done to provide some-sort of radio station that can be used by drivers or at the very least by local companies to help drivers passing though with local information. It would almost be nothing to provide good quality talk radio show or almost anything. Nowadays, you can tune your radio to almost any format you want, so why not help those traveling to endure the 100 mile drive. If it where me, I would broadcast Phil Hendrie, it is imposable to fall asleep to him! The marketing opportunities are really endless. Lil plug for phil! 🙂 And by the way it is good to have Phil back! love ya the show!!! This has really got to be a cash-cow, where else can you get the un-deveide attion of someone for 90 mins! This might be something for the infomercial people to look at.

*Just a fun fact: There seems to many new added signs discouraging driving if you are sleepy so I am sure it is a problem that would save life’s. The price tag for something like this can’t be more than a 100k

The other thing I seen while traveling was the new posted speed limits to 80. I really wrote this without having any idea of the numbers that travel this highway yearly, the revenue generated just from breakdowns must be staggering. But this idea was 100% free, but the next one is going to cost ya!!!