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Products to promote in your niche market

Once we have determined what desperate markets we are going to focus on, verified the market size, the third and final step in choosing our niche market is in identifying the number of products (as well as the types of products and services) available for that niche.

We are going to incorporate a series of affiliate campaigns and promotions within both our article content, external marketing campaigns as well as our actual blog’s layout. This means that you want to choose a market that offers an extensive number of high quality products that are likely to convert. When it comes to choosing products, there’s no specific formula or surefire strategy to consistently choosing winners, however there are a few things worth considering with every product or service you evaluate:

1: Quality of the Product

2: Saturation | Distribution of the Product

3: Commissions offered for selling the product

While it should be obvious, you always want to focus on promoting only top quality products. After all, you are attaching your name, reputation and overall brand to every campaign you create, and if you direct your visitors and subscribers to a product that is of poor quality, chances are they are not going to trust your future recommendations.

ClickBank is organized by main categories as well as sub categories that will help you chisel down into a niche to pull out potential affiliate products to promote. Just spend some time creating a swipe file of potential products that you can inject into your website, and create your affiliate links so that you can refer to them once we begin monetizing your blog. You will notice that with Clickbank, each product listing features specific information regarding its current stats.

This is what they mean:

$/sale: The amount of money you earn for every sale.

Future $: Average rebill revenue.

Total $/sale: Average total $ per sale, including all the rebills.

%/sale: The percentage of the product sale price that the sale represents.

%/refd: Fraction of publisher’s total sales that are referred by affiliates.

grav: The measure of how many affiliates are promoting the product.

For each affiliate paid in the last 8 weeks Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.

When it comes to choosing affiliate products to promote on my blog, I always stick with payouts ranging from $20 or higher per sale. It’s also wise to focus on combining single-sale products with a handful of recurring products, where you will be able to build up a monthly portfolio of recurring payments from membership and continuity websites.

You can use ClickBank’s built in search functionality to weed through existing subscription based products and service plans to identify the different options available to you based on your chosen niche. If you are interested in further evaluating specific products found within the Clickbank marketplace, I recommend visiting http://www.CBEngine.com or http://www.CBTrends.com where you can use their collection of information and data to properly assess a products potential.

For every niche market that you are going to promote, you will need to follow a simple process including:

1. Register domain names that represent each niche market and incorporate relevant keywords into both the domain and your blog’s title and article content.

2. Set up a new blog for every niche market you are planning on targeting and incorporate an autoresponder into your blog using www.CodeBanter.com (free plugin) so that you can begin building a targeted list of subscribers (for follow up campaigns and promotions).

3. Focus on building a list of targeted prospects via your RSS feed for EACH niche market that you are promoting.

4. Fill each blog with relevant content that incorporates your primary keyword phrases (within the content itself as well as each posts title)

5. Promote the website using free traffic generation strategies including social marketing sites, article marketing, blog-related communities and through search engine optimization.

6. Consistently monetize your blog with alternative promotions, including Adsense, CPA offers, paid sponsors and advertisers as well as through your affiliate based promotions and broadcasts to your newsletter/subscriber base.

7. Rinse and repeat the process.

Choosing your niche market

When it comes to building profitable online websites and blogs, you need to first evaluate potential niche markets. You need to have a strict focus on your overall subject matter and content so that you can effectively target a specific audience. Generic, all -encompassing blogs are not only harder to market, but far more difficult to maintain. Choosing a niche market is exceptionally easy, and it all begins by evaluating existing competition, traffic, potential advertising channels, products and services that you can advertise and general demand. Gauging the amount of potential traffic will help you determine whether a niche is a viable option or not. You want to focus on evergreen markets that will be in demand for many years to come, rather than short term markets that are based on fads or time limited trends. When evaluating traffic potential, you want to determine whether you will be able to generate targeted traffic to your website, as well as the overall costs involved based on existing competition within the market. Consider markets such as weight loss, self help, relationships, or online business niches including work at home, job hunting, start up businesses or online marketing. One of the easiest ways of choosing a niche market is to investigate the number of affiliate products that are available online. Since you will be using these affiliate campaigns to monetize your blog, evaluating the number of products available for purchase will help determine whether a potential niche is sustainable or not. Why? Because the more products available in the open market, the more likely that the niche market is a viable one. These merchants have already done the market research for you!

The easiest way to get started in selectively identifying potential niche markets is to create a product swipe file of affiliate programs that you can join later on, and incorporate into your blog. We do this by browsing through the Internet’s largest digital product marketplace, www.ClickBank.com

Here’s what we’re looking for:

  • Desperate (hungry) Buyers
  • Overall market size
  • Available Products To promote

When it comes to building highly profitable blogs, one market that always produces results is the desperate buyers market. Desperate buyers are looking for an immediate solution to a nagging problem, the kind of problem that keeps them up at night desperate and struggling to find a way to resolve their dilemma. These groups of buyers are far easier to target because they are easy to identify and cater to since you already know what problem they are looking to resolve.

Market Size

Once we begin looking at desperate buyer markets, we need to determine the actual market size, to determine overall profitability. We want to focus on markets that are consistently growing. When combining market size with the desperate buyers community, it’s important to consider that it’s always best to focus on a market with «continued problems» rather than a market who can solve their problem with a single product or service. This is because an important aspect to profitable blogging is in being able to consistently sell products to repeat visitors and subscribers that are added to our RSS feeds and newsletters. If a single product will solve the entire problem that your target audience is seeking help with, it will be extremely difficult to consistently monetize your website without having to scope out new prospects on a regular basis.