Once we have determined what desperate markets we are going to focus on, verified the market size, the third and final step in choosing our niche market is in identifying the number of products (as well as the types of products and services) available for that niche.
We are going to incorporate a series of affiliate campaigns and promotions within both our article content, external marketing campaigns as well as our actual blog’s layout. This means that you want to choose a market that offers an extensive number of high quality products that are likely to convert. When it comes to choosing products, there’s no specific formula or surefire strategy to consistently choosing winners, however there are a few things worth considering with every product or service you evaluate:
1: Quality of the Product
2: Saturation | Distribution of the Product
3: Commissions offered for selling the product
While it should be obvious, you always want to focus on promoting only top quality products. After all, you are attaching your name, reputation and overall brand to every campaign you create, and if you direct your visitors and subscribers to a product that is of poor quality, chances are they are not going to trust your future recommendations.
ClickBank is organized by main categories as well as sub categories that will help you chisel down into a niche to pull out potential affiliate products to promote. Just spend some time creating a swipe file of potential products that you can inject into your website, and create your affiliate links so that you can refer to them once we begin monetizing your blog. You will notice that with Clickbank, each product listing features specific information regarding its current stats.
This is what they mean:
$/sale: The amount of money you earn for every sale.
Future $: Average rebill revenue.
Total $/sale: Average total $ per sale, including all the rebills.
%/sale: The percentage of the product sale price that the sale represents.
%/refd: Fraction of publisher’s total sales that are referred by affiliates.
grav: The measure of how many affiliates are promoting the product.
For each affiliate paid in the last 8 weeks Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.
The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.
When it comes to choosing affiliate products to promote on my blog, I always stick with payouts ranging from $20 or higher per sale. It’s also wise to focus on combining single-sale products with a handful of recurring products, where you will be able to build up a monthly portfolio of recurring payments from membership and continuity websites.
You can use ClickBank’s built in search functionality to weed through existing subscription based products and service plans to identify the different options available to you based on your chosen niche. If you are interested in further evaluating specific products found within the Clickbank marketplace, I recommend visiting http://www.CBEngine.com or http://www.CBTrends.com where you can use their collection of information and data to properly assess a products potential.
For every niche market that you are going to promote, you will need to follow a simple process including:
1. Register domain names that represent each niche market and incorporate relevant keywords into both the domain and your blog’s title and article content.
2. Set up a new blog for every niche market you are planning on targeting and incorporate an autoresponder into your blog using www.CodeBanter.com (free plugin) so that you can begin building a targeted list of subscribers (for follow up campaigns and promotions).
3. Focus on building a list of targeted prospects via your RSS feed for EACH niche market that you are promoting.
4. Fill each blog with relevant content that incorporates your primary keyword phrases (within the content itself as well as each posts title)
5. Promote the website using free traffic generation strategies including social marketing sites, article marketing, blog-related communities and through search engine optimization.
6. Consistently monetize your blog with alternative promotions, including Adsense, CPA offers, paid sponsors and advertisers as well as through your affiliate based promotions and broadcasts to your newsletter/subscriber base.
7. Rinse and repeat the process.