Scott’s Ideas – WordPress, Making Money, Money Making idea, business ideas, anything that pops into my little head!

How to Create A Search Engine Friendly Website Design

There are some basic rules that you need to follow if you want to create web pages that are search engine friendly. You will need to keep these in mind when you are designing your website. If you are having a web designer do the work for you then you can pass these details on.

What about Frames?

Frames are a big no go area. Most spiders are not able to handle frames. If you do have to use them, which you shouldn’t, you will also have to create a NO FRAMES version of your website if you want spiders to crawl it.

Can I Use Flash, QuickTime, Plug-Ins etc?

Search engines are able to read and index flash websites so this is good. You shouldn’t however design your whole website in flash because it will be too hard to implement SEO techniques properly and if any issues arise, they will be very hard to resolve. A small amount of flash is fine as are small amounts of movies and other plugins. Remember flash, movies, audio, etc., are used for your human visitors and not the spiders anyway.

What about JavaScript?

If you use JavaScript on your website then you should know that it is invisible to some of the search engines as they can’t read it.

Are Image Maps Useful?

Image maps may seem like a great idea when designing your website but it is worth noting that not all the search engines follow them. Another downside to image maps is that you can’t include anchor text so I would advice using an alternative navigational design.

Do I Need To Validate My HTML?

Validating your HTML is a great way to check for errors in your code. There are a lot of times when you will get insignificant errors but on occasions you may find that you have forgotten to close tags or something else that will cause problems when spiders are indexing your website. The rule goes that you should always check you HTML and fix and errors you get.

Blueprint for Reaching Viral Status

I just came off a three day acid fueled bender and somewhere, in an otherworldly kaleidoscope involving fat smoking Indonesian babies and dancing Care Bears receiving blow jobs, the universe opened wide, giant legs spread, revealing a sure-fire blueprint for going viral. You’re probably thinking the sink-hole between the giant legs contained any number of super-strains of STD’s and, that’s one way to go viral but the virus I’m talking about is the kind Simon Cowell shits between takes on the set of X-Factor, not
viral like H1N1 or the bird flu—viral like a retard on youtube sucking his own cock, Daniel Tosh style. No real talent is required for this type of viral success. Here’s the super top-secret formula straight from the Acid Gods themselves:

Be a complete douche bag. You can’t go viral being an ordinary douche, you’ve got to be a douchebag milkshake. Anyone that would let their fat Indonesian baby chain smoke AND film it is not an ordinary douche but the kind of complete douche that goes viral. I could give you a million examples here but you know what kind of douche you are which leads us to #2.

2. Show your Ass. Not literally (nobody really wants to see your fat, cottage cheese, hair covered ass), I’m saying, if you find yourself naked break dancing in a crowd, don’t be afraid to grab that guy’s cock and jerk it for all its worth—that’s viral shit! See #1 above, be a complete douchebag.

3. Become oblivious to cameras or just be stupid. Let’s face it, most people freeze up when they know they’re being filmed. The secret to overcoming this flaw in the human condition is retarded conditioning. Have someone follow you with a camera all the time and be ready to act entirely stupid—jump off that building! Do a back-flip when you weigh 400 pounds. Come on, just do it!

4. If at first you don’t succeed, try harder. Viral status is part luck but preparedness and persistence is ninety percent of luck. The first time you fuck your own ass might go unnoticed. Who really knows what sick fuck shit people will click on? You have to always push the envelope, be a douchebag, show your ass and be retarded. Now, go make your youtube video bitches.

Get some real sick fuck ideas for your viral video from Dirk McFergus at Highkublog.com

Thanksgiving dinner is on ScottRAsher.com this year!!!

This year Scott is feeding your family Thanksgiving Dinner for free!

This is all you need to get your free Thanksgiving dinner!

I want the family Thanksgiving recipes. Transfer your popular Thanksgiving family recipes into Word format and add them to a CD, and then meet me at the grocery store. In exchange I will buy your family Thanksgiving dinner this year!

Legal Disclaimer

  • Thanksgiving recipes must be yours.
  • I will gladly give credit to granny or mom. Must provide name.
  • Family recipes will be published on my website here on my Thanksgiving blog: http://turkeydinner.scottrasher.com/
  • 10 recipes or less gets $50.00 of food.
  • 20 or more recipes gets $100.00 of food.
  • Thanksgiving recipes must be related to a traditional Thanksgiving feast.

Please note: All recipes will be checked with copyscapes: http://www.copyscape.com/

Just make sure to thank God first of-course, then thank Scott!

A report released by the American Farm Bureau Federation said the average cost of a Thanksgiving dinner for 10 is $44.61, up $2.35 from last year’s average of $42.26. That’s a 6 percent increase.

How to do it yourself reputation defender

I make a living on the web, doing web design and search engine optimization. You don’t have to hire a Reputation Defender or anyone for that matter to defend your reputation online. I will give you some simple tips and talk about what happens when someone talk negative about you online. I am sure this post will be updated many times over the next few months.

According to research – the average person who has a bad-service experience tells at least nine others about it and 13% of complaints relate their experience to more than 20 other people. In comparison, people who receive silent service only tell three or four others about it. These days on the World Wide Web a negative comment posted on Facebook for example can reach thousands of people in a very short amount of time.

So what does a “Reputation Defender” do?

Well simply put – They add positive content to drown out the negative or offending content or post. So when people search for information about your company, they will only find good comments. Most people are not sure how to find negative information about you or your company. And as it turns-out, most people don’t look that hard. As silly as it sounds, most people don’t look past the first few pages.

SEO expert or “Reputation Defender”

These are basically the same thing; a “Reputation Defender” is just a SEO expert that is adding search friendly content that people can easily find verses the negative content posted about you.

By taking good comments posted about you or your company around the web, and re-posting them.

Is all negative information bad?

No – In fact depending how it was posted or where it was posted, it maybe even good or helping you. Business rating websites like Angie’s List, are big business! People do read. But – depending on the type of comment or post, believe it or not this could be helping your websites page rank!

Negative posts on the web are most damaging to smaller companies and individuals, than the larger companies. Companies like Wal-Mart and Home Depot have thousands of comments good and bad posted all over the web.

How to get a negative post written about you or your company removed from a blog?

First thing to keep in mind not all bad things posted about you or your company is bad. The other thing to keep in mind, some websites will-not remove your negative comment. But here are some simple tips that may help.

1.) Ask the website or blog owner to have it removed.

2.) Send a demand letter – It may be worth your time to spend a 100 bucks or so having an attorney draft a letter to scare them into removing the offending content. But it is important to point out, this really is a empty threat.

3.) Fix it! If you think about the effects of a negative or damaging post about you or your company live for life for everyone to read, you may want to extend some type of concession to settle the matter for removal of the post.

Getting a removed from Ripoff Report

Some Reputation Defenders services say they can remove you, but for the most part this is simply untrue.

If you are looking to get off Ripoff Report the best help I can give you is to have you – read this here

Personal Reputation Defender Tips

1.) Buy your own Domain Name – And you can post whatever you want people to read about you. The search engine will give preference to the keywords used in the search. Just a side note to this, you should own you’re the domain name of your name.

If you are looking to block potential problems in the future, you may want to buy domains like “yourcompanynamesuck.com”

Company Reputation Defender Tips

It is best to lay the framework to proactively defend negative post and info about your company

1.) Start a “Like” page

2.) Do your best to resolve customer complaints.

3.) Make it easy for customers to complain to you, not on the web.

So what do you do?

It is best  to do nothing. People are going to do whatever they want, so sit back and embrace the horror.

On a personal note: I know things posted about you or your company feels insulting and hard for you to get over. But the bottom line is, who really cares. You haven’t made it on the web till someone hates you, and only you can give life to these comments or post about you or your company and if you’re looking for an upside to all this, in 100 years who’s going to fucking care anyway. Personally I would give my right-arm for someone to post some negative shit about me. So knock yourself out.

Things Scott has complained about.

Link

Link

Link

Why do I write about the negative experiences I have with companies? 

I think it is important for people to get good information about the company they are dealing with. These days your money is really important, and businesses are becoming less consumer friendly an some are just talking advantage and misleading people. This make me mad.

Want to complain?

The best way to complain has got to be Twitter.

How to Take Better Photographs With Any Equipment

As a photographer, I am occasionally asked “how can I take better pictures?”  My stock answer is “put yourself in front of more interesting subjects.”  This is usually not well received by the asker and I have to go into further detail.  There are several points to take into consideration to move beyond taking snapshots.  Here are several tips for taking better pictures.  These are some fundamentals that will help your photography.

1.  Get Closer to Your Subject

We’ve all seen throngs of tourists with cameras around their necks, pointing the camera aimlessly, snapping up whatever image is in front of them.  Hundreds of pictures are taken and boring slide shows ensue.  You’ve probably seen a vacation slide show – picture after picture of boring landscapes, tiny people next to big objects, buildings – not much in the way of personality.  The idea here is that you are seeing something with your eyes that is appealing to you – either light, texture or whatever – it is a subject.  The snapshooter stands 6-10 feet away from the subject and snaps a shot.  What I’m suggesting is that you do is move forward 5 steps past where you feel comfortable.  You might think you’re crowding or invading your subject’s space.  If you feel that sensation, go even further, take a couple more steps.  Find the most interesting thing about your subject and frame that in the lens.  If it’s a human being, it’s most likely their face, particularly their eyes and mouth.  There are usually pictures within pictures everywhere and if you get closer, you’ll find interest within your subjects and your photographs will be better.

2.  Photography is all about Light

Cameras record the reflectivity of light – that’s really all they do.  There are better qualities of light which can turn a snapshot into an artistic photograph.  The first and last light of the day is the best light to transform an otherwise boring image into an artistic expression.  The middle of the day is that absolute worst time to take outdoor photographs (unless you’re in open shade and use fill flash to illuminate a face).

What is REALLY happening on Associated Content (AC)?

Scott, I saw your article about relaxation on Associated Content (AC) and I read a little about writing for AC.  It looks like a fair opportunity to make money working at home.  What kind of money do you think I could make writing a few good articles a week?

Thanks,
Paul B., Minn.

Thanks for writing Paul.  I have written a few articles for AC and found them to be prompt in paying.  If you submit your content requesting an up-front payment, they review your piece and make you an offer within a week or so.  I haven’t been offered anything staggering for any piece, about $3 per article.  I made more money selling one item from the last storage unit auction I bought at but hey, it’s all about multiple streams of income, right?  One of the things I occasionally do to put things in perspective is to ask myself, what is really going on here.  It forces you to peel through multiple layers of reality.  To answer your question, I asked myself, “What is REALLY going on at Associated Content?”  Let’s look at it together.

Here’s Associated Content‘s vital statistics:

Associated Content, Inc. is a privately held Delaware Corporation.  This is only significant in that AC does not have any public reporting requirements as publicly traded corporations do.  Read – they do not have to publicly state their income – no biggie, right?  What they earn is their business.   According to Silicone Alley Insider, it is estimated at a value of $65 million.   The Associated Content site has a traffic ranking of 773 according to Alexa – compare eHow at 476.

According to AC,

  • Associated Content publishes authentic, useful and informative content on nearly every conceivable topic, produced by real people sharing real-world expertise from diverse perspectives.

Anyone who knows anything about the internet knows that “Content is King,” and AC has an army of Content Producers (CPs) constantly churning out articles on just about any subject or topic imaginable.  The site is covered in advertising links which generate impressions and clicks leading to advertising revenue.  I suppose it is remarkable that they pay writers anything since it seems people will submit content to many popular websites that don’t pay anything.  And this formula works – the payments keep many people actively creating content which draws search engine, direct and organic traffic to the site.

I didn’t start writing on AC to make money – I can make more money in a weekend selling goods than in a whole year of writing for AC – I wanted to promote my website.   AC allows you to put your website after the article, which I thought was great as I would be in essence, backlinking from AC to scottrasher.com – which could only improve my website’s search engine ranking.  I discovered today that this is not the case.

I went straight to the source code of one of my article pages.  Here is a snipet of code relating to my website:

[<li><a rel=“nofollow” href=“http://scottrasher.com” class=“link_383838”>scottrasher.com</a></li>]

No follow?  Apparently, AC does not want search engine robots to not follow the link.  So the only benefit of having the link is if someone reads the article and follows it – which is a potential although my stats don’t show any referrals from AC.  My website isn’t getting any search engine benefit from AC links.

Another thing I realized today is that I’m on my own promoting this content.  I’ve never seen it show up anywhere on the site. A google search of Associated Content revealed this discussion which you might be interested in reading.

It’s interesting to read through the disclaimers/terms of use you agree to when you sign up at AC.  You get paid for the page views where an advertisement impression occurs.  Here’s what AC says about that, “*Page View. means one view of a single page of Content on the Site containing an advertising impression. AC shall in its sole discretion determine the type, frequency, and category of advertising impressions served on the Site in general and any content page in particular.” and “3. Your Acknowledgments. You acknowledge that:

a. You understand that the data presented in the Beta Program may not be accurate, and that you will not rely on those numbers in any way“(emphasis added).”

I guess the lawyer in me just can’t help but be fascinated with the disclaimers we accept without even reading.

Paul, it seems there’s a little bit of money to be made but if I were you I’d get a hundred monkeys to each type ten articles a day and submit it to AC, then you could really make some dough.   It’s all a numbers game really.

Good luck!

The Numbers Game – Lessons From Mailbox Money

It’s All A Numbers Game – Lessons I Learned From Mailbox Money

Before the advent of the internet, get rich quick schemes were advertised in magazines.  These ads followed a predictable formula – there were pictures of expensive European cars parked in front of a mansion and an average, perhaps portly guy, with a polyester leisure suit and two hot blondes on either side and ad copy stating, “I make a million dollars a year without doing anything.”  It’s not at all unlike what is portrayed in internet get rich quick scheme ads today like the Rich Jerk.

I fell for my first get rich quick scheme at about age ten.  While other children were playing kick ball, I was dreaming about being rich.  Not just rich but filthy rich.  Funny money.  I sent the rich guy my ten bucks and waited on pins and needles for my very own blueprint for success to arrive in the mail.  What I got was a pamphlet telling me how to start my own get rich quick scheme.  The scheme suggested you write a pamphlet (or just photocopy his) and advertise it in classified ads.  He said if you charge five dollars for your pamphlet and spend two hundred dollars on advertising you should make roughly $2000.  He called it mailbox money because he said he opened his mail box and got money every day.

I never tried it and I fell for many more get rich quick schemes after that as I’m sure anyone who has been interested in getting “money for nothing and your chicks for free” has as well.  But the lesson I learned from all the various scams I was suckered into was this – IT’S ALL A NUMBERS GAME.

Take any method of making money and there’s at least a million of them to chose from.  The formula for success is how many times you actually performed the activity.  If it takes 100 sales calls to make one sale and you quit at 99, saying, “this doesn’t work,” you misunderstood the formula for success.  Another key component implicit in the formula is your belief in the method of making money you chose to engage in.  In other words, maybe you don’t have the personality (or the glamor shot photo) to sell real estate and you believe you are better adapted to, oh, I don’t know, how about shoveling dirt.  If that were the case and you honestly believed you should be shoveling dirt for money, the amount of money you make is directly proportional to how many times you shovel.  Even as a shoveler of dirt, you have to sell your service even if it means you have to go door to door with your shovel, asking people to hire you.  So to be clear, whatever we choose to do for money, we’re selling something whether it’s an idea, a product or our time.

So no more get rich quick schemes – just pick a method that actually makes money and do it over and over again until you have all the money you want.  That’s the lesson to be learned from mailbox money.  Good luck!

Late Night Brainstorming – Prison Reform

We had a brainstorming session with our friend Bryan last night (btw, Bryan, I google searched BKM Designs and there’s a guy infringing on your intellectual property rights) and the conversation turned to how to reform prisons.  In our estimation, prisoners need more activities to release their aggression and the United States needs more “green energy”.  We came up with an idea which would solve both:  PERP.

PERP is the acronym for Prison Energy Repayment Plan. Under our plan, every prison in the United States would be outfitted with stationary bikes creating a human powered energy fed back into the power grid.  Weights and weight lifting would be banned.  The only exercise allowed would be riding these power bikes.  The benefit to the inmates would be that they could reduce their sentence by one hour for every kilowat of power generated on their bike.  A prisoner could bike his or her way to freedom, get fit and supply the US power grid with 100% green energy. Two problems solved with one idea!

Camp Awesome!!

Remember Woody Harrelson?

I came across this article posted on the deceiver.com about the White Men Can’t Jump star, Woody Harrelson.

Woody Harrelson Has Lost His Damn Mind

He lives in a farming village in Hawaii where there are no shops and everyone uses solar power. A committed vegan, he eats mostly raw foods. He goes through a ton of weed, which may be his biggest carbon emission because his car runs on biodiesel fuel.

Now Woody Harrelson wants to take it to the next level: a forty-day fast during which he does nothing but surf all day. And probably smoke a lot of drugs.

“I know it’s going to be really hard,” the Kingpin actor says. “But can you imagine it? Eating nothing for 40 days? Swimming and surfing every day in a remote place? Where does the mind go?”

It goes away, probably.

Honestly, this plan is so extreme that I can’t help but respect it. And wait for the epic failure. Harrelson, I’m watching.

Sounds like camp AWESOME!!… Sign me up now! Woody is a god-damn uber-genius! Wait five years from now, when all the marrow has been sucked out of our souls, people are going to be lining up around the block to pay $15,000.00 a person for an experience like this.  This is the true essence of life.

I tell you who has lost their fuckin mind… People that sit on the fucking 405 for 2 hours a day, grinding out some stupid job for 30 years then they end-up dying from second hand smoke.

How to Come Up with Hundreds of How to Ideas

Electric Light bulb from Crestock Stock Photo

Want to create a stream of passive income?
Of course you do – who doesn’t? Writing “how to” articles is a great way to create a passive stream of income. Despite all the faults of the internet, there are millions of people searching “how to do (anything).” Whether you’re writing for your own blog or for paying sites, you can capture a share of the how to market with great articles. Here’s how to come up with literally hundreds of ideas for writing “how to” internet articles.

Go “Old School” for a moment.
You’ll need an old fashioned pad of paper and a pen. Not a pencil because there’s no need to erase anything. We’re talking about brainstorming basics here and there are no bad ideas during brainstorming. On the left side column of your pad, number each line, 1 – 100 and write the words “How to” on each line. Give yourself plenty of relaxation, time and freedom from pressures or obligations.

Now, Think…
What have I learned in my years on the planet that I can share with other people? Start writing down the ideas as they come. Don’t edit yourself or refuse to write one. If you think it, write it. While you’re writing, other ideas will start flowing and you should write everything. I started this list and after a few days, had about 300 how to ideas.

Keep your pad handy…
As you start writing your awesome how to internet articles, you’ll get more ideas. Stop whatever you’re doing and write them down. If you ever get stuck and don’t know what to do with your time or feel writer’s block. Just looking at all the great ideas you’ve written down will give you the creative inspiration to write something.

Need more ideas?
Maybe you detest paper. Perhaps you’ve forgotten how to use a pen. Maybe you just don’t like my idea for brainstorming. Whatever the case, here’s another idea for finding topics for writing how to articles. Believe it or not, you can “borrow” the ideas a popular how to website offers to its writers. eHow (and no, I’m not giving them a link) asks its readers to request articles. Sign up to be a member with them. You don’t have to ever write an article although you can make a few bucks writing articles for them. The feature I’m suggesting you look at is requests for articles. Their users suggest How to articles that they would like to read. You can get ideas from them to get you started.

Even more ideas…
If you don’t already have hundreds of ideas for how to articles by now, I’ve got one more suggestion you might try to find inspiration. At your next family gathering, (bring your pad, of course) and ask everyone in your family to write down ten things they’d like to learn in the format of “how to.” You may or may not know anything at all about the topics they would like to learn about but that’s ok. You know how to research and write a great internet article. If you have ten family members you just got 100 ideas from people who are potential internet searchers and one thing about even your family members, if they’re interested in learning about something, so are thousands of other people.

Want more???
If you don’t have at least 1000 how to ideas, more than you could ever write in your life time by this point, you can go to Google/trends and find all the how to ideas you’ve ever imagined. Google/trends shows the top 100 searches of the day and you could almost certainly find a dozen how to ideas related to what people are actually searching for. If you get good at this you can get massive traffic to your “How to” article, particularly, with Google Real-Time Search showing your article literally seconds after you’ve posted it.

Warning:  Brainstorming is addictive!

You can get very excited as ideas start flowing out of you like an open fire hydrant.  It’s ok to spend some time enjoying the naturally energetic high that comes from dwelling in ideas but to ideas are only worth something if you do something with them.

If you want to Make Money from ideas…

If you write articles or would like to write articles to earn money, consider this fantastic program to turn one of your articles into hundreds of unique articles, submitted to article directories for maximizing your payment

Best and Worst Public Water in the U.S.

I was engaged in some random web surfing when I came across this blog post about the best and worst water in the U.S.  After reading the article, I had to think, where in the world have I tasted the best tap water ever?  Well, that would have to be  in North Idaho, of course.  Honestly, I have never lived anywhere that I had such a good feeling about taking a drink of water from the faucet.  The Rathdrum aquifer that supplies the Inland Northwest with pleasant tasting, clean water is a hard working wonder of nature and I’m completely impressed.  So I’m reading the article and they’re listing the top 100 of “big cities”, hmm..what qualifies as a big city?  Well, Seattle, clearly a big city scored #25 on the list and Las Vegas scored #3 on the worst and clearly it qualifies as a big city.  Is Spokane a big city?  It’s not on the top 100 of best or worst.  I used to live in Las Vegas and I can attest that it has some nasty tasting water.  I have to apologize to my brother-in-law now because he is the quality control supervisor for the Las Vegas Valley Water District.  It’s not his fault the water tastes bad.  The storm drains in Las Vegas feed directly into Lake Mead where the largest supply of public drinking water comes from.  Can you imagine what people put down the storm drains in Las Vegas- yuck!  When my Wife and I arrived in North Idaho, and started drinking from the faucet at Farragut state park, I don’t think we’ve purchased a single bottle of water since.  The United States deserves to know that there are places where the water comes clean from the ground, tastes good and with minimal additives (flouride? chlorine?) it still tastes good and doesn’t send you to the phone book to find the nearest bottled water distributer.  Just my two cents on the issue, anyone out there have a thought about their city’s tap water?  I’d love to hear it.

A Simple Formula to Evaluate the Value of Your Time

An all to familiar scene is playing out at my house.  My wife is searching craigslist for a job.  I’m working on our other computer.  She says, “what are you doing?”

“I’m working,” I say.  “Are you making any money?” she asks.  “Yes.”  “At this moment?”  “Not at this moment, no.”  “When?”  “Really soon, I promise, my love.”  The dog jumps on my lap, her paws land on my keyboard inserting random characters in my blog post.  If she could talk, she’d be saying, “play with me Daddy – you never want to play with me anymore.”  I could sit with my wife and try to explain the thoughts that are going through my head about money and work and the value of time but she’s knows that we need money now and that’s one of the many things I love about her.  She can focus and bring money in the door right now.  I’m entirely in a philosophical debate in my mind.  In that internal debate, I reach a mathematical formula to determine how to evaluate any monetary pursuit according to a value of one’s time.  I had to make some assumptions in order to arrive at this formula.

First assumption:  Any money earned (unless it’s gifted, inherited or compounded interest) is the result of converting a sales pitch.  I hear the first nay-sayer now:  But I have a job!  I’m not making a sales pitch. Landing a job required a big sales pitch and there’s a continual pitch made each and every hour worked.  A job is a 100% conversion rate of every hour worked.

Second assumption:  The percentage of conversion is an estimate based upon past performance.  If you’ve made a thousand sales pitches and had one hundred sales, the percentage of conversion is ten percent.  A percentage of conversion can be increased or decreased based upon the skills of the person presenting the pitch.

Third assumption:  Time is the most precious of human possessions therefore something that can be done using less of one’s time is inherently better than another.

With these assumptions, here’s the formula:

E = P x C  x e/ T = V

E= earnings

P = number of pitches

C = percentage of conversion

e = earning per conversion

T = total time investment

V = value of time invested

If you’re analyzing the value of time for a job, that’s easy.  If you make $15 an hour, V, the value of your time is $15.  There are only two variables that you can increase to increase your earnings, how many hours you work and the rate of your pay.

Let’s look at this formula with a different kind of opportunity – appointment setting, for instance.  Assume an insurance agent offers you $5 for every appointment that you set and you’re told previous appointment setters average ten appointments per one hundred calls.  You’re also told that most appointment setters work 6 hours a day, five days a week and earn an average of $500 weekly.  Assuming these are good estimates, here’s the formula at work:

$500 = 1000 x .10 x 5 / 48 = $10.42  To make $500 a week, you have to make 1000 sales calls, close ten percent of the sales at $5 per closing divided by the total hours worked, 48, for a value of $10.42 per hour.  If you want to earn more, you can increase the amount of pitches (which increases your time), the earning per conversion (ask for $10 per appointment) and/or increase the conversion percentage which would naturally occur as you perfect your sales pitch. While, this might not have been the best example, at least there are more variables you can control than with a job.

For me, the formula becomes infinitely more fascinating when dealing with the sale of intellectual property.  The creation of intellectual property; music, a photograph, a brand, a book, a website is time intensive to create but what makes it different from the above examples is, when it’s completed you’ve got the potential for your pitches to run an indefinite period of time and the amount of time required to maintain decreases significantly.  Residual and passive income is the boon of the successful marketing of intellectual property.

The hard thing to explain to my wife (and I know she already gets it without my explanation) is that I’m either creating some intellectual property, increasing the number of sales pitches I’m making, crafting pitches for a higher percentage of conversion, or increasing the earning per conversion.  This is difficult to explain when you should be working a job.  The final factor which I cannot seem to express mathematically is whether you enjoy your total time spent.   I’m not sure what E has to be to not enjoy what you’re doing – I guess that depends on just how much E you think you need.

How to make your own calendar

Making your own calendar is fun and easy.  Every year, my parents make a personalized calendar that they give as gifts.  The calendar is filled with my father’s exceptional photographs from that year’s trip – last year was Antarctica.  The really nice thing about getting one of their calendars is that they insert everyone’s birthday and anniversary so I never miss an important date.  I finally asked him how he did it and was surprised at how easy it is to make your own personalized calendar.

1.  Find 13 of your photographs you love.  One for the cover and one for each month of the year.  This should be easy as you took photos all year long I’m sure.

2.  Go to shutterfly.com and register – it only takes a minute to register and you’re in business.  You’ll notice that right now they’re offering 20% off of 2010 calendars – limited time offer, they don’t say for how long.

3.  In the navigation bar at the top of the page click on the link for Calendars it will then prompt you to a button that says, appropriately Go!

4.  They provide you with all the instructions you need to upload, crop, insert your own custom information.  Pick the amount of them you want to receive, pay and you’re done.

I can tell you that these are of professional quality.  I have received two as gifts and have really appreciated having them in my home and office.  There you have it, an easy way to show off your photography, fulfill the need for your own 2010 calendar and have gifts for friends and family.